Rede Partners co-founder Scott Church will relocate to the placement agent’s New York office as the firm plans to introduce several US managers to its client base, sister publication Private Equity International has learned.
Church will move in August after seven years of placing funds with US limited partners from Rede’s London premises, according to co-founder Adam Turtle. Church will join principal Alexandra Zarrilli, who joined from Raveneur Investment Group last year, and associate principal Ian Flavell in the US.
The office opened last year in order to boost Rede’s access to US LPs.
“We have been distributing European products on a fly-in basis up until about a year ago, which actually was very effective, but as we’ve grown it’s become hard to sustain,” Turtle said.
“The longer term plan is to selectively add one or two US managers to our platform to diversify the business. It’s not going to be transformational in terms of numbers of GPs, but we do think that there’s a good opportunity there.”
Rede is the latest European advisory firm and placement agent to ramp up in the US. In March Campbell Lutyens opened offices in Chicago and Los Angeles to meet growing demand for secondaries advisory and placement agent services, while in December London-headquartered Cebile Capital opened a New York office, its first overseas bureau.
Rede will look to make at least one additional appointment to the New York office before year-end, Turtle noted.
Church and Turtle were named among the industry’s best fundraisers by their peers in April in PEI‘s Rainmaker 50 list.
Rede has completed over €18 billion of primary fundraisings and secondaries deals since inception in 2011. Its secondaries team is led by Yaron Zafir in London.